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Anthropic appoints KiYoung Choi as Representative Director of Korea ahead of Seoul office opening

Anthropic News · 2026-05-26

Anthropic appoints KiYoung Choi as Representative Director of Korea and prepares to open a Seoul office, targeting a market where Claude.ai usage is 3.5x higher than population size would predict.

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Topics: anthropic-expansionkorea-ai-marketenterprise-ai

Claims

  • Korea uses Claude.ai at more than 3.5x the rate expected for its population size, skewing heavily toward technical and creative work.
  • KiYoung Choi, formerly General Manager at Snowflake Korea, joins Anthropic with over 30 years of technology leadership experience in Korea and Asia-Pacific.
  • Korean enterprises including Law&Company and SK Telecom are already deploying Claude for legal research automation and customer service applications.
  • Anthropic will focus its Korea team on enterprise partnerships, government and research institution engagement, and developer community support.

Key quotes

Koreans use Claude at more than 3.5 times the rate expected for the population size, with usage skewing heavily toward technical and creative work.
Korea is one of the most sophisticated AI markets in the world, leading in hardware innovation, developer activity, and enterprise adoption.
Korea is one of the markets where we've seen the most enthusiasm for Claude, and few people understand its technology landscape the way KiYoung does.