At Cannes Lions, NVIDIA Partners Reshape Advertising and Marketing With AI
NVIDIA Blog · Jamie Allan · 2026-06-18
NVIDIA announces at Cannes Lions 2026 that partners Alembic, AWS, Criteo, Higgsfield, KERV.ai, and Taboola are deploying GPU-accelerated AI across advertising workflows including causal attribution, real-time auction bidding, and fully autonomous campaign management now running for nearly 400 Fortune 500 companies.
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Topics: ai-advertisingenterprise-aigpu-infrastructuremarketing-automation
Claims
- Criteo achieved roughly 2x speedup in AI model training on NVIDIA Blackwell GPUs using the cuEmbed library, freeing approximately 17,000 GPU hours per year.
- Higgsfield's AI Supercomputer agents manage the full marketing lifecycle from ideation to performance optimization for nearly 400 Fortune 500 companies.
- KERV.ai achieved over 10x improvements in video understanding pipeline speed using NVIDIA Nemotron 3 Nano Omni.
- AWS provides a production-ready AI-powered bidding reference implementation using NVIDIA Triton Inference Server inside real-time auction windows.
- Alembic will be the first causal AI company to use NVIDIA DGX Vera Rubin SuperPODs for enterprise-scale causal marketing attribution.
Key quotes
The digital era gave the advertising and marketing industry speed; the AI era is giving it autonomous operations.
Criteo achieved a roughly 2x speedup in model training on NVIDIA Blackwell GPUs, driven by the NVIDIA cuEmbed open library. That efficiency already frees roughly 17,000 GPU hours a year.
the full marketing lifecycle, from ideation and creative production through posting, performance analysis and optimization, is available in a single interface. Marketing campaigns for nearly 400 of the Fortune 500 companies are created on the platform.