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Advancing responsible AI across Europe

OpenAI Blog · 2026-07-31

OpenAI outlines its compliance approach to the EU AI Act, announcing endorsement of the GPAI Code of Practice and the AI-Generated Content Transparency Code, detailing its C2PA and SynthID content provenance systems, and describing its EU Cyber Action Plan launched in May 2026.

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Topics: eu-ai-actai-regulationcontent-provenancecybersecurityopenai-policy

Claims

  • OpenAI formally endorsed both the EU's General-Purpose AI Code of Practice and the Code of Practice on Transparency of AI-Generated Content.
  • OpenAI's content provenance strategy uses two complementary systems: C2PA Content Credentials for metadata and SynthID watermarks as a fallback when metadata is lost.
  • OpenAI launched an EU Cyber Action Plan in May 2026 to provide European cyber agencies and critical infrastructure operators with access to advanced AI cybersecurity models.
  • OpenAI is expanding its SynthID and C2PA provenance measures to audio outputs and working toward text-based provenance as standards mature.
  • OpenAI argues that EU AI Act rules must remain 'pragmatic, proportionate and risk-based' to support innovation alongside governance.

Key quotes

Such rules must be pragmatic, proportionate and risk-based in order to advance governance while supporting innovation.
Provenance is still an evolving field: metadata can be lost, labels can fail to travel across platforms, and no single signal is perfect. That is why we support a layered approach and continued cooperation across the wider ecosystem.
As the technology advances, rules must remain flexible enough to adapt and enable people, businesses and organizations to benefit.