Testing ads in ChatGPT
OpenAI Blog · 2026-05-07
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Topics: chatgpt-monetizationadvertisingai-product-strategyuser-privacy
Claims
- OpenAI is testing ads in ChatGPT for free and Go tier users, with Plus, Pro, Business, Enterprise, and Education tiers remaining ad-free.
- Ads do not influence ChatGPT's answers and are always clearly labeled as sponsored, visually separated from organic responses.
- Early pilot results show no impact on consumer trust metrics and low ad dismissal rates.
- The advertising program is expanding from the US to Canada, Australia, New Zealand, UK, Mexico, Brazil, Japan, and South Korea.
- Advertisers receive only aggregate performance data and have no access to user chat history, memories, or personal details.
Key quotes
Ads do not influence the answers ChatGPT gives you. Answers are optimized based on what's most helpful to you. When you see an ad, they are always clearly labeled as sponsored and visually separated from the organic answer.
ChatGPT's answers remain independent and unbiased, conversations stay private, and people keep meaningful control over their experience.
People often use ChatGPT when they're actively exploring options, comparing ideas, or working toward a decision. In those moments, ads can help people discover relevant products or services they'll love from businesses of all sizes.