OpenAI feels “burned” by Apple’s crappy ChatGPT integration, insiders say
Ars Technica AI · Ashley Belanger · 2026-05-15
OpenAI insiders say the company feels burned by Apple's failure to promote the ChatGPT–Siri integration, is exploring legal options, and fears the partnership has damaged the ChatGPT brand rather than generating the billions in subscriptions it expected.
Extraction
Topics: openai-apple-partnershipchatgpt-distributionai-business-strategysiri
Claims
- OpenAI expected the Apple partnership to generate billions of dollars per year in ChatGPT subscriptions.
- OpenAI suspects Apple intentionally failed to promote the ChatGPT integration.
- OpenAI fears the Apple deal may have damaged the ChatGPT brand.
- OpenAI is exploring legal options in response to the strained partnership.
Key quotes
Apple likened features linking Siri to ChatGPT to its now-infamous deal embedding Google search in the Safari browser.
could generate billions of dollars per year in subscriptions.
OpenAI suspects Apple intentionally failed to promote the integration and fears that the deal may have damaged the ChatGPT brand.